Concept Designer — Joann Fabric
Designed concepts for upcoming Digital, In-store, and Email Marketing campaigns.
Coordinated with the Project Managers, Crafted Content, Copywriting, and Photo Studio teams to ensure quality concepts were turned around in a timely manner.
Back to School Campaign
Provided creative direction for photography that was then used to create banners for the 2022 back to school campaign and website modules.
Arteza Campaign
Provided creative direction for photography that was then used to create banners for the 2022 back to school campaign and website modules.
Landing Pages
Responsible for launching new fabric customizer LP. The Goal was to inform customers on how easy to use this new service was and get them excited about all they can do.
Guided creative direction for each content block.
Created Landing Pages for popular shopping occasions such a mothers day, back to school, and halloween.
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